Why is Korea not googled?
When I had a drink with my brother, who is the director of promotion department for Naver, we always argued about Google and Naver. Actually I was on Google's side. I will share my brother thought as it is exciting to learn about Asian markets.
1. Cultural differences
Koreans really like to receive the information directly from the webpage rather than to search the information. Americans don't like the webpage, which has lot of fancy and colorful advertisement. They think it's annoying. But Koreans’ thinking is different from them. Koreans want to get much information from the webpage once it is opened. Where this cultural differences from? I think it is from speed of internet service. In Korea, nobody can think of using the internet at the speed of 10Megabite. Generally Koreans use internet speed of 1Gigabite. When someone opens the first webpage, there are several pictures and movies. People are annoyed because those pictures and movies reduce the speed of the internet. But the same situation is different in Korea. We can open any webpage within a second no matter how many pictures and movies there are.
. Google is totally based on words and sentences, so under slow internet environment, it is fast to use. Speed does not limit the contents of the webpage in Korea. This is why Google is not so popular as in rest of the world.
When I had a drink with my brother, who is the director of promotion department for Naver, we always argued about Google and Naver. Actually I was on Google's side. I will share my brother thought as it is exciting to learn about Asian markets.
1. Cultural differences
Koreans really like to receive the information directly from the webpage rather than to search the information. Americans don't like the webpage, which has lot of fancy and colorful advertisement. They think it's annoying. But Koreans’ thinking is different from them. Koreans want to get much information from the webpage once it is opened. Where this cultural differences from? I think it is from speed of internet service. In Korea, nobody can think of using the internet at the speed of 10Megabite. Generally Koreans use internet speed of 1Gigabite. When someone opens the first webpage, there are several pictures and movies. People are annoyed because those pictures and movies reduce the speed of the internet. But the same situation is different in Korea. We can open any webpage within a second no matter how many pictures and movies there are.
. Google is totally based on words and sentences, so under slow internet environment, it is fast to use. Speed does not limit the contents of the webpage in Korea. This is why Google is not so popular as in rest of the world.
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